Reforma Group private label beauty and personal care products made in the USA
Reforma Group · Custom beauty solutions driven by innovation

Private Label Beauty & Personal Care Manufacturing, Made 100% in the USA

Reforma Group is 100% dedicated to producing innovative private label products that are safe, clean and simple — at any price point. We formulate with the fewest possible ingredients, then manage your product from concept to distribution so your brand can launch faster and protect its margins.

65,000

Tubes filled per day

150,000

Flex units produced per day

5gal

Maximum unit size

7

Product categories under one roof

Private Label Product Categories

One manufacturing partner for beauty, personal, pet and home care

Consolidate suppliers and keep one quality standard across your entire assortment. Each category below is developed by our in-house chemists and product engineers and can be fully customized in formula, fragrance, texture, packaging and claims.

Private Label Skin Care

Cutting-edge formulations built with meticulous attention to quality and purity. Our custom-tailored skin care addresses diverse skin types and concerns — from daily hydration to targeted treatments — with clean ingredient decks your customers can read and trust.

  • Facial cleansers
  • Serums
  • Moisturizers
  • Eye creams
  • Masks
  • Organic options
Explore skin care

Hair Care

A diverse portfolio tailored to every hair type and texture.

  • Shampoo
  • Conditioner
  • Treatments

Body Care

Luxurious moisturizers to invigorating scrubs that nourish and rejuvenate.

  • Lotions
  • Body wash
  • Scrubs

Men's Care

High-performance grooming formulas designed for the modern man.

  • Shave
  • Beard
  • Face care

Baby Care

Gentle, hypoallergenic cleansers and soothing balms that give parents peace of mind.

  • Baby wash
  • Balms
  • Lotions

Pet Care

From enriching shampoos to soothing paw and nose balms, our non-toxic, premium pet formulas set a new standard for comfort and safety — ideal for pet retail, grooming and veterinary channels.

  • Pet shampoo
  • Conditioners
  • Non-toxic balms
Explore pet care

Home Care

Premium cleaning and home care solutions for household and commercial use, backed by strict quality assurance and operational efficiency for dependable, scalable supply.

  • Household cleaners
  • Commercial solutions
  • Bulk sizes up to 5 gal
Explore home care
Private Label Services

Your product, managed from concept to distribution

Reforma Group is a marriage of product innovation and deep market knowledge of the health and beauty industry. Provide the artwork, tell us where to ship, and our team takes the wheel.

Research & Development

Comprehensive R&D covering every stage of product development — from initial concept and ingredient selection to a market-ready formula.

Custom Blending

The knowledge and experience to customize formulas, with hands-on support from our chemists throughout the research process.

Filling & Packaging

Liquids, gels, creams, lotions, shampoos and more — filled into a wide range of container sizes, from travel tubes up to 5-gallon units.

Brand Development

By studying markets and trends, we identify niche opportunities and develop forward-thinking products that meet real consumer needs.

Supply Chain Management

Scalable production capacity plus end-to-end procurement and planning management built around retail and distributor demand cycles.

Distribution Management

Seamless fulfillment from order processing to assembly, shipping and inventory accounting — so stock arrives where and when you need it.

How a Private Label Program Works

From ingredient formulation to targeting the right market

A clear, six-stage workflow that gives procurement teams predictable milestones and a single accountable partner.

  1. STEP 01

    Brief & Market Fit

    Share your target customer, channel, price point and destination markets. We assess positioning and identify opportunities.

  2. STEP 02

    Formulation

    Our chemists build a clean formula with the fewest possible ingredients, or customize an existing base to your specification.

  3. STEP 03

    Sample Approval

    Review texture, fragrance and performance samples. We refine until the product matches your brand standard.

  4. STEP 04

    Brand & Packaging

    Provide artwork, or work with our branding specialists to select components and finalize packaging.

  5. STEP 05

    Production & Filling

    U.S. production with daily capacity of up to 65,000 tubes and 150,000 flex units under strict quality control.

  6. STEP 06

    Distribution

    Assembly, shipping and inventory accounting handled for you — tell us where to ship and we deliver.

Why Brands Choose Reforma Group

Healthy, organic, made in the USA — with the pricing you need to win

A duty to protect consumers

Unregulated cosmetic products with unhealthy ingredients and poor manufacturing processes are flooding the marketplace, putting consumers — and the brands that sell to them — at risk.

Reforma Group answers with a minimal-ingredient philosophy: we use the fewest possible ingredients to produce the purest products possible, and we produce the healthiest, safest, cleanest products for any price point. For buyers, that means fewer reformulation surprises, cleaner labels and lower compliance risk.

  • Emerging DTC brands
  • Retail private label programs
  • Importers & distributors
  • Salon & spa brands
  • Pet retail & grooming
  • Janitorial & facility supply

Art and science, in-house

Our team brings together chemists, product engineers and branding specialists who know that a complex, customized formula is a combination of art and science.

Margins that work at any price point

From prestige to mass retail, we engineer formulas and packaging around your target cost so every SKU delivers winning margins.

100% made in the USA

Domestic production strengthens traceability and the "Made in USA" story valued by international retailers.

Never tested on animals

A firm cruelty-free stance that supports ethical positioning across beauty, baby and pet lines.

Built to scale

Capacity for launch runs and high-volume replenishment, with unit sizes up to 5 gallons.

Our Philosophy & Quality Standards

We never compromise safety. We never stray from our philosophy.

Our products are 100% manufactured in the United States and are never, ever tested on animals. Every formula is reviewed through the lens of purity, safety and simplicity before it reaches your customers.

Recognized organic, manufacturing and ethical-audit marks give buyers independent reference points when qualifying a new supplier.

  • Current Good Manufacturing Practice (cGMP) production
  • Organic programs aligned with USDA Organic, COSMOS and Soil Association marks
  • SMETA ethical trade audit for responsible sourcing
  • FDA and EPA compliance considerations for cosmetic and cleaning products
cGMP Certified badgecGMP Certified
USDA Organic sealUSDA Organic
COSMOS Organic Ecocert sealCOSMOS Organic
Soil Association Organic sealSoil Association
SMETA ethical audit logoSMETA Audit
FDA compliance markFDA
EPA logoEPA
Never Tested on Animals

Certification scope varies by product and formula. Request current certificates for your specific SKUs during supplier qualification.

Buyer FAQ

Questions procurement teams ask us most

Straight answers to help you qualify Reforma Group as your private label manufacturing partner.

Where are Reforma Group products manufactured?

All Reforma Group products are 100% manufactured in the United States. Our team operates from Southfield, Michigan, managing formulation, production, filling, packaging and distribution with one point of accountability.

Which product categories can Reforma Group private label?

We develop and manufacture private label skin care, hair care, body care, men's grooming, baby care, pet care and household or commercial home care products — including creams, lotions, gels, serums, shampoos, conditioners, scrubs, balms and cleaning solutions.

Can you create a custom formula or adapt an existing one?

Yes. Our Research & Development and Custom Blending teams build bespoke formulas from your brief, or refine an existing concept, using the fewest possible ingredients to deliver clean, effective products at your target price point.

What is your production capacity?

Our lines can fill up to 65,000 tubes per day and 150,000 flex units per day, with unit sizes up to 5 gallons — supporting both launch quantities and large retail or distributor programs.

Are your products tested on animals?

No. Reforma Group products are never tested on animals.

Do you support international brands, importers and distributors?

Yes. Provide your artwork and destination, and our supply chain and distribution management teams coordinate procurement, order processing, assembly, shipping and inventory accounting. Share your target markets at project start so labeling and documentation can be planned for each region.

Let's get to work.

Tell us about your brand, category and target markets. Our team will outline formulation options, packaging formats and a realistic launch timeline.